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Ali Hamza.

WordPress Engineering

WordPress Engineering

Custom WordPress and WooCommerce builds, integrations, and rescue work — engineered for speed, stability, and real business workflows.

The problem

Most WordPress sites start simple and slowly turn into a fragile mix of plugins, page builders, and workarounds. When the business needs custom functionality, a real integration, or just reliable speed, off-the-shelf themes stop being enough — and small changes start breaking things.

Who it’s for

  • Businesses outgrowing a template or page-builder setup
  • Teams needing custom plugin or theme functionality
  • Sites that need WordPress talking to other systems
  • Anyone with a slow, fragile, or broken WordPress site

What I build & fix

  • Custom plugin development
  • Custom theme and block development
  • WooCommerce and third-party API integrations
  • Performance and Core Web Vitals work
  • Security hardening and cleanup
  • Debugging and rescue of broken sites

Proof

Production WordPress and WooCommerce work — including DiPrint (Tradeprint API + order dashboard) and Core Web Vitals work for Bestax Dubai.

How I work

A clear, predictable process

01

Audit

I review the site, hosting, and code to find what is actually wrong — not just the symptoms.

02

Plan

A clear, prioritized scope: what gets built or fixed, in what order, and why.

03

Build

Implementation in clean, maintainable code — no throwaway hacks.

04

Verify & hand over

Testing across devices, plus documentation so your team can run it.

Ready to talk about your project?

Tell me what is breaking, slow, or missing — and what it should do instead. I reply personally.