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Ali Hamza.

Performance Optimization

Performance Optimization

Faster load times and clean Core Web Vitals — without breaking the forms, tracking, or functionality your business depends on.

The problem

Slow sites cost conversions and rankings, but most speed fixes either break things or only move synthetic scores. Real performance work means finding what actually slows the page for users — heavy scripts, render-blocking assets, unoptimized images, poor caching — and fixing it safely.

Who it’s for

  • Sites failing Core Web Vitals
  • Stores with slow product or checkout pages
  • Marketing sites weighed down by scripts and tags
  • Anyone whose speed fixes broke functionality

What I build & fix

  • Core Web Vitals (LCP, CLS, INP) work
  • Caching and asset optimization
  • Render-blocking and JavaScript reduction
  • Image and font optimization
  • Third-party script and tag strategy
  • Form-safe and tracking-safe optimization

Proof

Bestax Dubai — performance and Core Web Vitals work with a form-safe script and reCAPTCHA strategy on a busy marketing site.

How I work

A clear, predictable process

01

Audit

I review the site, hosting, and code to find what is actually wrong — not just the symptoms.

02

Plan

A clear, prioritized scope: what gets built or fixed, in what order, and why.

03

Build

Implementation in clean, maintainable code — no throwaway hacks.

04

Verify & hand over

Testing across devices, plus documentation so your team can run it.

Ready to talk about your project?

Tell me what is breaking, slow, or missing — and what it should do instead. I reply personally.